Commercial Voice Over for TV, Radio & Digital
I’m Roberto “Berto The VO” Jolliffe, a Texas-based commercial voice actor, and I love making a 30-second spot feel like a conversation with a friend. Brands like Del Taco, Pop-Tarts, Burger King, Beyond Meat and Liquid I.V. have trusted my voice to tell their story on TV, radio, streaming and social. I’m a One Voice Awards nominee for Best Radio Commercial Performance, Male, in both 2025 and 2026, and I deliver broadcast-ready audio from my home studio, usually within 24 hours.
Commercial work
- Del Taco – “Del Yeah!” campaign
- Pop-Tarts – “What Would Pop-Tarts Do?”, “Boss Level Snacking” and pre-game spots
- Burger King Sweden – 50th anniversary
- Beyond Meat – 4th Generation Beyond Burger
- Liquid I.V. – Roku TV spot
- Carolina Ford Dealers campaign
- Philadelphia Union – “The Philly Kit”
- First National Bank of Omaha – national collegiate radio campaign
- Grande Cheese Company – radio
- Education and local: Austin Community College, Alamo Colleges, Clipper Card for BART, AAA, Fitness Connection, South Carolina Education Lottery
- PSA: “One Pill Can Kill” Virginia PSA and COVID-19 awareness
- Political: Kamala Harris presidential campaign ad
Other brands I’ve voiced for include Old Spice, PepsiCo, Kellogg’s, Mountain Dew, Frito-Lay, Visa, John Deere, NASCAR, Nike, McDonald’s, Google and Adobe x Live Nation. See the full portfolio.
The sound
Think of me as your brand’s best friend on the mic. Deep, rich and conversational when a spot needs trust; bright and high-energy when it needs to pop. My range covers General American and African American reads, with a playable age of about 13 to 55.
- Conversational and real-person: the relatable guy next door
- Warm and trustworthy: banking, education, healthcare and community
- Energetic and hype: food, snacks, drinks and sports
- Urban and authentic: culture-forward brands and campaigns
- Retail and announcer: hard-sell, promos and tags
- Automotive: dealer and regional campaigns
What clients say
“We’re really loving his read, it brings a whole new energy to the script.” – Adobe x Live Nation
“Berto was super professional and easy to communicate with. Great voice for our spots! Hope we can work together again.” – Erin, Voice123
“Roberto was amazing to work with! He's very professional and provides different outtakes to select from.” – Michael Carter Enterprises LLC, online ad, Voices.com
“Roberto was awesome! Great voice, lots of flexibility and super fast turnaround. Thank you, Roberto!” – Raymond, Voice123
“Great to work with. Turned around script very quickly” – dow, Voice123
Verified client reviews. Read more on Voices.com and Voice123.
How a commercial session works
- Self-directed: send the script, a reference spot or direction, and your specs. I’ll send takes, usually within 24 hours.
- Live-directed: join the session over Source-Connect (I’m Source-Connect certified, username BertoTheVO) or Zoom.
- Delivery: broadcast-ready WAV or MP3, timed to your :15, :30 or :60, with alternate takes and tags on request.
- Studio: Studiobricks One Plus VO booth, Neumann U 87 and Sennheiser MKH 416 microphones, and a Universal Audio Apollo interface.
Commercial training
Commercial coaching and workshops with Cliff Zellman (automotive), Kelly Moscinski (Inside the Commercial Casting Room), Imari Williams, Dave Walsh, Marc Scott, Mark Rider, J. Michael Collins, Caroll Kimble and Real Voice LA, plus improv at The Groundlings in Los Angeles.
Commercial FAQ
How much does a commercial voice over cost?
It depends on where the spot runs (TV, radio, online or social), the markets, and how long it will run. Send the script, media, markets and usage term, and I’ll put together a quote.
Do you work union or non-union commercials?
I work non-union and am SAG-AFTRA eligible.
How fast can you turn around a spot?
Most commercial scripts are recorded, edited and delivered within 24 hours.
Can you match a reference spot or a specific style?
Yes. Send a reference or direction and I’ll match the energy, pace and attitude, and give you a few options to choose from.
Can you do a live-directed session?
Yes, over Source-Connect or Zoom, so your team can direct the read in real time.
Let’s work!
I give every client my best, no matter how big or small the project. Email RobertoJolliffe@gmail.com with your script, where it will run and your deadline, or use the Book Me Now form on my voice over portfolio page. I can’t wait to hear what you’re working on.
Respectfully,
-Berto